Manchester United sign soft drinks partner in Nigeria to go along with their ‘Chinese wellness partner’ and global noodle tie-in

Man Utd added two more commercial deals to their portfolio this week
Man United also have a paint partner and deal with Hong Kong Jockey club
Manchester United’s commercial arm made £189.3m in the last year and that figure is expected to rise to £240m in next season’s accounts

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FIVE UNLIKELY UNITED SIGNINGS

Official Chinese wellness partner – IVC 

Soft drinks partner in Nigeria – Chi Limited 

Global noodle partner – Nissin Foods Group

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Gaming partner in Japan – Gloops

Official paint partner – Kansai Paint

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Manchester United may still be finding their feet on the pitch under Louis van Gaal, but off it they continue to excel. 

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On Wednesday, United announced yet another commercial deal – this time with Chi Limited to become the club’s official soft drinks partner in Nigeria.

The multi-year deal allows Chi Limited to use United’s crest and club imagery on their products in Nigeria. 

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Jonny Evans, Angel Di Maria, Robin van Persie, Luke Shaw and Chris Smalling pose at a sponsors event
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Manchester United’s players were at an event with their watch partner Bulova on Monday
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Radamel Falcao poses outside United’s sponsored training ground at Carrington
For United, the deal will boost their coffers further as they look to continue to fund their incredible spending on players through commercial tie-ups. 

It has been a busy week for United’s commercial department as they signed up IVC as the club’s first ‘official Chinese wellness partner’ on Monday. 

Clubs signing up a myriad of sponsors and partners is nothing new, but few have the breadth of deals United can boast. How many clubs do you know with an ‘official Chinese wellness partner’? 

And how many clubs can count the Hong Kong Jockey Club as an official partner? 

A look at United’s tie-ins provides an insight into how far and wide United have cast the net. 

As well as an ‘official Chinese wellness’ partner and Nigerian soft drinks partner, United have a global noodle partner (Nissin Foods Group), gaming partner in Japan (Gloops), an official paint partner (Kansai Paint) and a tyre partner in UK and India (Apollo Tyres). 

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Robin van Persie was also used to promote a tomato juice campaign in Asia
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Javier Hernandez, Rio Ferdinand and Ryan Giggs promote United’s ‘official savoury snack partner’
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Sir Alex Ferguson attends a Chevrolet event in Shanghai in the summer of 2012
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Manchester United’s players pose as their official diesel engine partner is revealed

As ridiculous as these deals sound, the end product is not to be sniffed at. 

United announced that their commercial operation pulled in £189.3million between 2013-2014 when they released their full-year results earlier this month – an increase of £36.8m on the previous year. 

That figure is expected to rise closer to £240m in accounts covering the current season.  

Who knew that selling United-branded soft drinks in Nigeria and noodles across the globe would prove so profitable?  

MANCHESTER UNITED SPONSORS AND COMMERCIAL PARTNERS

Chevrolet: Principal sponsor – £47million a year

Nike: Principal sponsor – £25.4m a year

Aon: Principal sponsor – £17m a year

DHL: Logistics partner – £10m a year

bwin: Online Betting and Gaming partner – £2.4m a year

Casillero del Diablo: Official wine of Man Utd – £2m a year

Singha Beer: Official beer of Man Utd – £2m a year

DEALS WORTH £1m-2m a year 

Aeroflot: Official airline

Bulova: Official timekeeping partner

Epson: Office equipment partner

Toshiba Medical Systems: Medical systems partner

Aperol Spritz: Global spirits partner

Nissin Foods Group: Global noodle partner

STC: Telecommunications partner of Man Utd for Saudi Arabia

Yanmar: Official global partner

Kansai Paint: Official paint partner

The Hong Kong Jockey Club: Official partner

TM: Telecommunications partner in Malaysia

Apollo Tyres: Tyre partner in UK and India

Globacom: Telecommunication services partner in Nigeria, Ghana, Republic of Benin

VIVA: Telecommunication services partner in Bahrain

VIVA Kuwait: Telecommunication services partner in Kuwait

Honda: Motorcycle partner in Thailand

Bakcell: Telecommunications partner for Azerbaijan

Gloops: Gaming partner in Japan

Kagome: Official partner for Japan

Truemove H: Mobile partner for Thailand

Truevisions: MUTV broadcaster for Thailand

PCCW: Telecommunications partner and broadcast partner for Hong Kong

IVC: Official Chinese wellness partner

Chi Limited: Soft drinks partner in Nigeria

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About Sylvester

The world will always give you the opportunity to quit. In trying times, too many people quit trying. One of the most powerful success principles ever preach is: Never Give Up!
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